About Bet St George: The Company Behind the Knight
Bet St George brings sports betting, racing, casino, live casino and virtual events into one account. We launched publicly on 4 March 2026 with a Sheffield identity, a St George cross and the line Take on the Knight. The visual idea is simple, but the operating structure behind it is formal: Bet St George Ltd is a registered British company, the official domain is listed in the Gambling Commission public register, and four remote gambling activities are licensed for Great Britain. Our role is to give players clear event markets, visible account records, payment controls, safer-gambling tools and a direct support route. We do not treat a promotion, wager or withdrawal as a slogan; each is an account action governed by published rules.
Company Record and Registered Office
| Company detail | Registered information |
|---|---|
| Legal entity | Bet St George Ltd |
| Companies House number | 16512340 |
| Incorporated | 11 June 2025 |
| Directors | Nicholas James Brereton; Sarah Jane Laycock |
| UKGC account | 67818 |
| Registered domain | www.betstgeorge.com |
| Head office | Office 624, Block 2 Spaces, Pennine 5, 20–22 Hawley Street, Sheffield, S1 2EA, United Kingdom |
The registered office is used for formal company and regulatory correspondence. Account questions should be sent through the Help area and the Email us route on our site so the support team can connect the message to the correct account securely.
Our Licensed Gambling Activities
The Gambling Commission public register records four active remote permissions from 10 December 2025:
- General Betting Standard – Real Event Remote;
- General Betting Standard – Virtual Event Remote;
- Casino Remote;
- Bingo Remote.
These permissions govern regulated activities in Great Britain. The same public register identifies Bet St George Ltd, account number 67818, the Sheffield head office and www.betstgeorge.com as the active domain. Players can verify those entries independently before creating an account.
What We Provide Through One Account
Sports and in-play betting
Our A-Z sportsbook lists 24 sports: American football, Australian rules, baseball, basketball, boxing, cricket, cycling, darts, football, Formula One, golf, greyhound racing, handball, horse racing, ice hockey, mixed martial arts, politics, rugby league, rugby union, snooker, tennis, TV specials and volleyball. Selected Champions League fixtures can carry more than 160 markets. Bet Builder combines compatible selections from one football match, while In Play presents events whose prices update during competition.
Racing
Horse racing and greyhound cards appear in a dedicated Next Races view. Market indicators can show a price shortening, drifting or becoming suspended. Race conditions, each-way places, non-runners, deductions and settlement rules remain available for review before a stake is accepted.
Casino, live casino and virtuals
The casino lobby includes slots, roulette, blackjack, table games and progressive jackpots. Live Casino covers streamed dealer tables. Virtuals schedules simulated horse racing, greyhounds, football and other events. Each product follows its own game or betting rules, and an account promotion applies only to the product named in its terms.
Payments, Verification and Account Security
Supported card routes include Visa, Mastercard, Visa Electron and Maestro. A card deposit can start from £10 in a GBP account, while other market currencies and cashier limits are displayed directly to the player before confirmation. Payment methods must belong to the account holder.
We can request documents to confirm identity, age, address, payment ownership and source of funds. Verification may involve a passport or driving licence, recent address evidence, a bank record or other proportionate financial documentation. Clear account data helps us prevent underage use, fraud, payment abuse and unauthorised access.
Passwords should be unique and kept private. We do not ask players to reveal a full password or one-time banking code through an unsolicited message. A player who notices an unfamiliar login, wager or transaction should reset the password and contact support from the official Help area.
How to Reach Us
| Contact purpose | Official route |
|---|---|
| Account, bet or payment query | Help → Email us on betstgeorge.com |
| Feedback | Give us Feedback link in the site footer |
| Social updates | Official Facebook, X and Instagram links in the footer |
| Formal company correspondence | Office 624, Block 2 Spaces, Pennine 5, 20–22 Hawley Street, Sheffield, S1 2EA, United Kingdom |
| Regulatory record | Gambling Commission public register, account 67818 |
Do not send passwords, full card numbers or one-time security codes in a general message. When contacting support, provide the registered email, a concise description, relevant transaction or bet reference and the date of the event. Attach documents only through the secure route requested by the team.
Complaints and Evidence Review
Raise a complaint with support first. State what happened, what outcome you expect and which evidence supports the request. Useful records include the accepted bet slip, market name, event time, transaction identifier, promotion tile, account message and previous correspondence.
We review the system record, applicable betting or promotion rules, payment status and account history. A complaint about a gambling transaction should not be sent to the Gambling Commission as a first-line customer-service route; its public guidance directs players to complain to the gambling business first. Any escalation route available after our internal review will be explained in the response.
Safer Gambling Is an Account Function
Players must be at least 18. Gambling is entertainment involving financial risk, not a source of income. Account controls can support deposit, loss, wager or session boundaries, cooling-off, self-exclusion and marketing preferences. A limit should be set before the session rather than after a loss.
We expect players to stop if gambling begins to affect essential spending, sleep, work, relationships or emotional health. Friends and family can also contact support for guidance, although account information remains protected by privacy and security duties.
